Changing the way Salesforce Admins and Developers think about client solutions.

About me

My name is Geoffrey Flynn but I go by Geoff most of the time.

I’m a Salesforce consultant working in Toronto, Canada and I’m a certified Administrator, Advanced Administrator, Developer, Sales Cloud Consultant, and Service Cloud Consultant.

I was quite content learning things on my own but kept getting stumped trying to learn coding – I just couldn’t get it to make sense.  Then I discovered David Liu’s amazing site sfdc99 that pretty much changed my whole outlook on things.  All of sudden code was making sense and I found myself answering questions on his blog that others were asking.

Everything had started to click and it was then that I realized I could help others a lot more.  I jumped onto success.salesforce.com and also started dipping my foot onto the developer forums to see if I could keep up.  Of course I couldn’t, but I could help with the easier stuff and I found that my explanations made sense to people.

At the same time I was doing this I also started commuting by car every day and listening to podcasts and realized just what an amazing community of people is out there – I wanted to find another way to contribute to that.

This blog is my way of trying to contribute.  I want to change the way Admins and Developers think about solutioning for clients.  I want to change the thought process from meeting requirements to pulling on solutions you have been able to do in your own lives.  If I can’t be happy with a birthday workflow rule for my family, what business do I have trying to build one for a customer?  Along the way I’ll also take deep dives into items that I don’t think are covered enough, and any particular topic that I feel could use some airtime.

Feel free to reuse anything you see, and I hope that every person who visits can get something out of the site, even if it’s just a different take on something they already knew about.  Now I just need some content!




  1. Hi Geoff,

    You are really terrific. While working as an consultant you are interested in code and that also you are learning for your own first then only thinking to make happy to your customer. I never thought of this view for learning anything. I am also the same person like you who bookmark the sites and reads many coding snippets or HeadFirst book but I am stilled confused and not able to clear why I am doing this? Thanks for giving this view in my mind. I will try to change my view to get into good way for learning development.

    Thank you very much Geoff.


    • geoffreyflynn

      January 9, 2015 at 10:42 pm

      Hi Amit,
      Thanks for the kind words. I’ve got a post coming up in the near future where I explain how I tried something when I first started consulting and it was pretty humbling when I couldn’t get it to work for myself for something so simple. I’ve had this idea in mind ever since

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